With a will to compete with private players to promote theUrdulanguage, the central government is finally waking up to the power of Bollywood.
According to the Ministry of Human Resource Development’s autonomous body National Council for Promotion of Urdu Language (NCPUL), superstars likeShah Rukh Khan,Salman KhanandKatrina Kaifcould be brought on board to endorse the language.
NCPUL has been facing competition from private players that organise events for promotion of Urdu and draw massive crowds of young people.
Aquil Ahmed, director of NCPUL said that they are going to approach Bollywood actors, prominent names like Shah Rukh Khan and Salman Khan and make them say a few lines in Urdu, and then then use these videos in their events.
Reportedly, the government body received a budget of Rs 332.76 crore from the Modi government for 2014-19, almost double of what it received during the previous UPA-II government, where it received Rs 176.48 crore.
NCPUL publishes books in Urdu, organises conferences at national and international level and runs diploma courses in Arabic and Urdu to promote the language.
Social media is not really sold on the idea of Salman and Katrina promoting the language. One of theTwitterusers wrote, “ha ha ha humor of the day : salman khan & Katrina kaif !!!!”, while another wrote, “Before asking katrina to promote urdu please make sure she can speak hindi properly”.
A few others alleged that Salman and Katrina cannot write/speak Urdu properly, and therefore questioned the move.